Just as we were optimistic about our progress, an unexpected setback occurred: the primary ingredient in the product we intended to recommend for a pop-up was discovered to be banned for cosmetic use in China. Additionally, the influencers who had contributed their insights disclosed the information we had discussed so that we were unable to use the previously selected product and the advice provided by the influencer, even though we signed a contract (caused by the difference in intellectual property laws in China). Consequently, we were compelled to restart the project from square one. This underscored the critical importance of ensuring legal compliance not only in participant recruitment and data utilization but also in the legality of the products themselves.

In conclusion, our collaboration with Fenty Beauty illuminated the intricate considerations involved in penetrating a new market. From understanding cultural nuances to navigating regulatory hurdles, each step was essential in crafting a successful market entry strategy.