Overview
Enable sustained learning focus through structured onboarding, AI mentoring, and visualized learning structures.
My Role
In this project, I joined the team as a Product Designer, leading the overall experience design of a career-oriented learning platform for neurodivergent youth. Over the course of the project, I played a key role in designing and refining core modules, including guided learning pathways, in-context learning support, and visualized representations of skill development and learning progress.
Team
1 Product Manager
3 UI/UX Designer
5 Developers / Ai Engineer
This case study demonstrates how I collaborated with a cross-functional team to align user needs, cognitive considerations, and career-development goals across the product lifecycle. Rather than focusing on individual features, my work emphasized system-level decisions that shaped a more sustainable learning journey and career readiness for neurodivergent users.
Timeline
2024 - 2025
Achievement
Weekly Active Users (WAU)
↑16%+
Achievement
Key Task Completion Rate
↑23%
Achievement
Learning Path Progression Rate
Learning Path Progression Rate
↑19%+
Overview
Enable sustained learning focus through structured onboarding, AI mentoring, and visualized learning structures.
My Role
In this project, I joined the team as a Product Designer, leading the overall experience design of a career-oriented learning platform for neurodivergent youth. Over the course of the project, I played a key role in designing and refining core modules, including guided learning pathways, in-context learning support, and visualized representations of skill development and learning progress.
Team
1 Product Manager
3 UI/UX Designer
5 Developers / Ai Engineer
This case study demonstrates how I collaborated with a cross-functional team to align user needs, cognitive considerations, and career-development goals across the product lifecycle. Rather than focusing on individual features, my work emphasized system-level decisions that shaped a more sustainable learning journey and career readiness for neurodivergent users.
Timeline
2024 - 2025
Achievement
Weekly Active Users (WAU)
↑16%+
Achievement
Key Task Completion Rate
↑23%
Achievement
Learning Path Progression Rate
↑19%+
Overview
Enable sustained learning focus through structured onboarding, AI mentoring, and visualized learning structures.
My Role
In this project, I joined the team as a Product Designer, leading the overall experience design of a career-oriented learning platform for neurodivergent youth. Over the course of the project, I played a key role in designing and refining core modules, including guided learning pathways, in-context learning support, and visualized representations of skill development and learning progress.
Team
1 Product Manager
3 UI/UX Designer
5 Developers / Ai Engineer
This case study demonstrates how I collaborated with a cross-functional team to align user needs, cognitive considerations, and career-development goals across the product lifecycle. Rather than focusing on individual features, my work emphasized system-level decisions that shaped a more sustainable learning journey and career readiness for neurodivergent users.
Timeline
2024 - 2025
Achievement
Weekly Active Users (WAU)
↑16%+
Achievement
Key Task Completion Rate
↑23%
Achievement
Learning Path Progression Rate
↑19%+
Background
Major Choice, a career-oriented learning platform for neurodivergent youth
Who's the user?
→ Neurodivergent youth seeking guided support to explore careers and build job-ready skills.
Neurodivergent youth, including individuals with ADHD and dyslexia, often struggle with unstructured career preparation and overwhelming choices. They need clear direction, timely support, and a learning environment that helps them sustain focus while building confidence toward future careers.
What’s Major Choice？
→ A guided career learning platform designed to support focus, progress, and career readiness.
Major Choice combines structured onboarding, in-context mentoring, and visualized learning progress to help learners move forward without unnecessary cognitive load. By supporting consistent engagement and clear next steps, the platform empowers neurodivergent youth to develop skills and prepare for their careers with confidence.
Background
Major Choice, a career-oriented learning platform for neurodivergent youth
Who's the user?
→ Neurodivergent youth seeking guided support to explore careers and build job-ready skills.
Neurodivergent youth, including individuals with ADHD and dyslexia, often struggle with unstructured career preparation and overwhelming choices. They need clear direction, timely support, and a learning environment that helps them sustain focus while building confidence toward future careers.
What’s Major Choice？
→ A guided career learning platform designed to support focus, progress, and career readiness.
Major Choice combines structured onboarding, in-context mentoring, and visualized learning progress to help learners move forward without unnecessary cognitive load. By supporting consistent engagement and clear next steps, the platform empowers neurodivergent youth to develop skills and prepare for their careers with confidence.
Design Challenge
Three major friction points in user flow
1) Guided Course Discovery
1) Guided Course Discovery
Users struggle to choose where to start when faced with too many course options and no onboarding guidance.
2) In-Learning Support Gap
When learners get stuck during lessons, the lack of immediate, low-pressure support often breaks their focus and momentum.
3) Invisible Progress Tracking
Without clear progress visualization, learners rely on memory to track their learning, which increases cognitive load and reduces motivation.
Design Challenge
Three major friction points in user flow
1) Guided Course Discovery
Users struggle to choose where to start when faced with too many course options and no onboarding guidance.
2) In-Learning Support Gap
When learners get stuck during lessons, the lack of immediate, low-pressure support often breaks their focus and momentum.
3) Invisible Progress Tracking
Without clear progress visualization, learners rely on memory to track their learning, which increases cognitive load and reduces motivation.
Design challenge 1: Guided Course Discovery
Creating a Guided Starting Point
62% of neurodiverse participants hesitated or showed signs of decision paralysis after landing on the course page, spending extended time browsing without starting a lesson.
→ Too many parallel course options created hesitation instead of exploration.
→ Too many parallel course options created hesitation instead of exploration.
Introduced a guided self-assessment that generates personalized course and learning plan recommendations with mentor support.
Design challenge 1: Guided Course Discovery
Creating a Guided Starting Point
62% of neurodiverse participants hesitated or showed signs of decision paralysis after landing on the course page, spending extended time browsing without starting a lesson.
→ Too many parallel course options created hesitation instead of exploration.
Introduced a guided self-assessment that generates personalized course and learning plan recommendations with mentor support.
Design challenge 2: In-Learning Support Gap
Instant Help When It Matters Most
Why do users stop instead of asking for help?
→ For users with attention challenges, the effort required to find support creates additional cognitive load.
→ For users with attention challenges, the effort required to find support creates additional cognitive load.
Through usability testing and user interviews, we observed that users often had to leave the lesson to find support. For users who struggle with attention, this long and effortful help-seeking path breaks focus and makes it harder to stay engaged in learning.
Design challenge 2: In-Learning Support Gap
Instant Help When It Matters Most
Why do users stop instead of asking for help?
→ For users with attention challenges, the effort required to find support creates additional cognitive load.
Through usability testing and user interviews, we observed that users often had to leave the lesson to find support. For users who struggle with attention, this long and effortful help-seeking path breaks focus and makes it harder to stay engaged in learning.
Conclusion
Distill 3 main support principles from user research as guidance for the learning experience design.
→Immediate: Users need support at the exact moment confusion occurs, without delay or additional steps.
→Low-effort: Asking for help should feel simple and natural, without requiring users to leave the learning flow or organize complex questions.
→Continuous: Support should preserve focus and learning momentum, minimizing interruptions that make it hard to re-engage.
Conclusion
Distill 3 main support principles from user research as guidance for the learning experience design.
→Immediate: Users need support at the exact moment confusion occurs, without delay or additional steps.
→Low-effort: Asking for help should feel simple and natural, without requiring users to leave the learning flow or organize complex questions.
→Continuous: Support should preserve focus and learning momentum, minimizing interruptions that make it hard to re-engage.
→ Embed an in-context support panel within the learning page, combining AI guidance with access to human mentors.
→ Embed an in-context support panel within the learning page, combining AI guidance with access to human mentors.
→ Embed an in-context support panel within the learning page, combining AI guidance with access to human mentors.
Design challenge 3: Invisible Progress Tracking
Making Progress Feel Real
Why is visible learning data essential for neurodiverse users?
→ Neurodiverse learners need visible progress more than we think, especially when memory and focus feel uncertain.
→ Neurodiverse learners need visible progress more than we think, especially when memory and focus feel uncertain.
Unlike platforms designed for a broad audience, where visual progress tracking is often treated as optional, relying on memory to track learning progress can itself become an additional cognitive burden for Major Choice learners. This can lead to a loss of control, uncertainty about what has been accomplished, and lower motivation to continue.
Design challenge 3: Invisible Progress Tracking
Making Progress Feel Real
Why is visible learning data essential for neurodiverse users?
→ Neurodiverse learners need visible progress more than we think, especially when memory and focus feel uncertain.
Unlike platforms designed for a broad audience, where visual progress tracking is often treated as optional, relying on memory to track learning progress can itself become an additional cognitive burden for Major Choice learners. This can lead to a loss of control, uncertainty about what has been accomplished, and lower motivation to continue.
Reflections
Designing With, Not For
Working with neurodiverse learners showed me how deeply user characteristics shape design decisions, from structure to interaction to visual clarity. Only by truly centering the experience around their perspective and cognitive needs can we create products that feel supportive, accessible, and meaningful.
Reflections
Designing With, Not For
Working with neurodiverse learners showed me how deeply user characteristics shape design decisions, from structure to interaction to visual clarity. Only by truly centering the experience around their perspective and cognitive needs can we create products that feel supportive, accessible, and meaningful.
